Rubio’s Introduces Wild Alaskan Halibut to Fast Casual

Rubio’s® Restaurants, the brand known for its uniquely delicious coastal cuisine and popularizing the fish taco, has announced the addition of sustainable Wild Alaskan Halibut to its sizable selection of coastal cuisine.

Rubio’s is the first fast casual restaurant chain of its size to offer this premium fish. Starting Wednesday, August 2, guests are invited to try the Wild Alaskan Halibut Two Taco Plate, Burrito and Bowl in restaurants for a limited time.

Developed by Co-Founder Ralph Rubio and the culinary team, the new entrees feature a delicious blend of flavors with quality ingredients.

Rubio’s Wild Alaskan Halibut Two Taco Plate includes sustainable Wild Alaskan Halibut, seasoned in olive oil and garlic, grilled on an authentic Comal, and served on a stone-ground corn tortilla.

It is then topped with a new corn salsa made with red bell peppers, lime and agave, as well as creamy Hass avocados, crisp cabbage and Rubio’s chipotle white sauce. The Two Taco plate is also served with a side of “no-fried” pinto beans and tortilla chips.

Rubio’s Wild Alaskan Halibut Burrito is filled with the flavorful grilled halibut, corn salsa, handmade guacamole, citrus rice, black beans, crisp cabbage, cilantro, onion and chipotle white sauce wrapped in a warm flour tortilla and served with a side of tortilla chips. The Bowl includes the grilled halibut, served atop a bed of citrus rice and cabbage topped with corn salsa, fresh Hass avocados, black beans, Salsa Verde and chipotle white sauce.

“At Rubio’s, we are continuously looking for innovative ways for our guests to experience seafood. This includes challenging ourselves to introduce new items like Wild Alaskan Halibut, which is a premium whitefish that’s not typically served in restaurants of our size,” said Rubio.

“Wild Alaskan Halibut has a sweet, delicate flavor and firm texture that pairs beautifully with our new corn salsa. We’re excited to add this sustainable fish to our seafood menu for the first time, and hope our guests enjoy it all summer long.”

Rubio’s has been committed to serving delicious coastal food made with quality ingredients for years, as demonstrated through the sustainable seafood found across its menu, daily handmade salsas and guacamole, and fresh produce delivered weekly.

As part of the company’s “Made With a Mission”® commitment – to serve coastal food that not only tastes great, but that its guests can feel great about eating – Rubio’s is now serving all natural chicken raised without antibiotics, all natural steak, and all natural bacon with no nitrates or nitrites added, except those naturally occurring in natural ingredients, in entrees across its menu.

The company recently announced it has also removed artificial flavors and food coloring from artificial sources from its core menu.

Rubio’s commitment to food quality has always been important. To date, Rubio’s has sold more than 200 million Original Fish Tacos® and uses sustainable seafood in nearly all of its seafood menu items.

The brand continues to expand its menu with innovative recipes, ranging from sustainable Grilled Gourmet Shrimp Tacos and Burritos to a California Bowl made with Wild-Caught Alaska Coho Salmon and a Mango Avocado Salad featuring Brown Rice & Quinoa.