The Waffle Affair Coming Soon to Newport Beach

Southern California culinary enthusiasts will soon rendezvous at a new gourmet go-to when The Waffle Affair debuts in Newport Beach in late 2014.

the waffle affairNestled in the Bayside Center complex conveniently en route to the bustling Balboa Island, The Waffle Affair will enhance the thriving local foodie community with a full-service, gourmet coffee bar and the introduction of handcrafted waffles with superior flavor and impeccable texture.

Drawing inspiration from the authentic Belgian and Liége style waffles, each artisan waffle is infused with bold flavor and baked fresh-to-order with signature ingredients incorporated into the batter—no toppings required.

Elevating the waffle from breakfast snack to an epicurean specialty with its clean and elegant presentation, The Waffle Affair eschews the “waffle sandwich” and the idea of simply using the waffle as a foundation to support toppings.

Here, the flawless golden baked good will take center stage, highlighting its true distinction—the batter, which has been perfected after years of trial and error by The Waffle Affair’s co-founders Laury Z, Julie Tsang, Cindy Dickey and Lisa Favor. A group of like-minded business women, the partners spent close to two years working to develop the ultimate recipe for their waffles by experimenting with different baking variables and unique flavor combinations, as well as changing ingredient ratios and fluctuating temperatures.

The result is a distinct texture that is perfectly crisp on the outside, fluffy on the inside.

“We spent time traveling through Belgium and realized there was no waffle experience comparable in the United States. Abroad it’s a staple; you pick one up for breakfast, dinner or even a snack,” says The Waffle Affair co-founder Laury Z.

“We want to introduce Southern California to the waffle in its truest form and still offer modern variations without straying from the beauty and taste of the waffle.”

The Waffle Affair will offer over 21 types of sweet and savory waffles including traditional waffles and daily specialty waffles such as Liége, Madagascar Vanilla Bean and Chocolate Decadence. In addition to the offerings available daily, a menu of rotating specialty waffles such as Lemon Burst and Toasted Coconut will also be available as well as seasonal waffles such as Pumpkin Spice and Gingerbread.

The menu will also showcase bite-size waffles and a selection of entrée size savory waffles with top-notch ingredients mixed into the batter.

Complementing the plentiful waffle menu will be a full-service gourmet coffee bar by illy, the celebrated Italian coffee roasting company. Made with 100% Arabica Beans, options will include specialty espressos, dark roast coffee, handcrafted hot and blended lattes, along with a selection of Dammann Frères imported teas.

Guests will be able to enjoy their waffles in The Waffle Affair’s sleek and stylish 1,350 square-foot café, which will seat roughly 20 guests inside, on the alfresco patio, or take to-go. The Waffle Affair will also offer catering services, more information by request.

The Waffle Affair is located at 1064 Bayside Drive in the Bayside Center in Newport Beach, CA. For more information, please visit http://www.thewaffleaffair.com. Keep up with them on Instagram at @thewaffleaffair.

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